Saturday 26 May 2012

America's Finest - The Saturday Evening Post

Saturday Evening Post 1902-01-18
The Saturday Evening Post is a bimonthly American magazine. It was published weekly under this title from 1897 until 1969, and quarterly and then bimonthly from 1971.
While the publication traces its historical roots to Benjamin Franklin, Pennsylvania Gazette was first published in 1728 by Samuel Keimer. The following year (1729), Franklin acquired the Gazette from Keimer for a small sum and turned it into the largest circulation newspaper in all the colonies. It continued publication until 1815. The Saturday Evening Post was founded in 1821 and grew to become the most widely circulated weekly magazine in America. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer (1899–1937)
The Saturday Evening Post published current event articles, editorials, human interest pieces, humor, illustrations, a letter column, poetry (with contributions submitted by readers), single-panel gag cartoons (including Hazel by Ted Key) and stories by the leading writers of the time. It was known for commissioning lavish illustrations and original works of fiction. Illustrations were featured on the cover and embedded in stories and advertising. Some Post illustrations became popular and continue to be reproduced as posters or prints, especially those by Norman Rockwell.
Curtis Publishing Co. stopped publishing the Post in 1969 after the company lostlandmark defamation suit and was ordered to pay over $3 million in damages. The Postwas revived in 1971 as a quarterly publication. As of the late 2000s, the Saturday Evening Post magazine is published six times a year by the "Saturday Evening Post Society", which purchased the magazine in 1982.
Saturday Evening Post 1902-02-22
In 1916, Saturday Evening Post editor George Horace Lorimer discovered Norman Rockwelll, then an unknown 22-year-old New York artist. Lorimer promptly purchased two illustrations from Rockwell, using them as covers, and commissioned three more drawings. Rockwell's illustrations of the American family and rural life of a bygone era became icons. During his 50-year career with the Post, Rockwell painted more than 300 covers.
The Post also employed Nebraska artist John Philip Falter, who became known "as a painter of Americana with an accent of the Middle West," who "brought out some of the homeliness and humor of Middle Western town life and home life." He produced 120 covers for the Postbetween 1943 and 1968, ceasing only when the magazine began displaying photographs on its covers. Other popular cover illustrators include the artists John Clymer, W.HD. Koerner, J.C Leyendecker, Charles Archibald Maclellan, John. E. Sheridan, and N.C Wyeth
The magazine's line-up of cartoonists included Bob Barnes, Irwin Caplan Tom Henderson, Al Johns, Clyde Lamb, Jerry Marcus, Frank O'Neal, B. Tobey, Pete Wyma and Bill Yates. The magazine ran Ted Key's cartoon panel series Hazell from 1943 to 1969.
Saturday Evening Post 1903-12-05
Each issue featured several original short stories and often included an installment of a serial appearing in successive issues. Most of the fiction was written for mainstream tastes by popular writers, but some literary writers were featured. The opening pages of stories featured paintings by the leading magazine illustrators. The Post published stories and essays by H.E. Bates, Ray Bradbury, Kay Boyle, Agatha Christie, Brian Cleese, William Faulkner, F. Scott Fitzgerald, C.O. Forester, Ernest Haycox & Robert. A Heinlein. ,
Saturday Evening Post 1926-03-20
The Post readership began to decline in the late 1950s and 1960s. In general, the decline of general interest magazines was blamed on television, which competed for advertisers and readers' attention. The Post had problems retaining readers: The public's taste in fiction was changing, and the Post 's conservative politics and values remained controversial. Content by popular writers became harder to obtain. Prominent authors drifted away to newer magazines offering more money and status. As a result, the Post published more articles on current events and cut costs by replacing illustrations with photographs for covers and advertisements.
At a March 1969 postmortem on the magazine's closing, Emerson stated that The Post "was a damn good vehicle for advertising" with competitive renewal rates and readership reports and expressed what The New York Times called "understandable bitterness" in wishing "that all the one-eyed critics will lose their other eye". Otto Friedrich, the magazine's last managing editor, blamed the death of The Post on Curtis. In his Decline and Fall (Harper & Row, 1970), an account of the magazine's final years (1962–69), he argued that corporate management was unimaginative and incompetent. Friedrich acknowledges that The Post faced challenges as the tastes of American readers changed over the course of the 1960s, but he insisted that the magazine maintained a standard of good quality and was appreciated by readers.

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