One of Oxo's best-remembered advertising campaigns was launched in the UK in 1983, when "The Oxo Family" debuted on commercial television. The campaigns made household names of Michael Redfern (the father) and Lynda Bellingham (the mother), while the children were played by Blair MacKichan, Colin McCoy and Alison Reynolds. The adverts typically featured the family sitting down to a meal at which Oxo gravy would be served. The product was not always mentioned by name, occasionally appearing only as a logo in the corner of the screen at the end of the commercial. Throughout the 1980s and 1990s the family were seen to grow older, and when the campaign was retired in 1999 the family moved out of the house. But whatever happened to the famous Oxo family?
Michael Redfern has appeared in numerous television dramas and comedies as policemen over the years, namely The Young Detectives, Crossroads, The Offence, And Mother Makes Five, George & Mildred, Robin's Nest, The Young Ones, Filthy, rich & Catflap, Boon and Fool's Gold: The Story of the Brinks - Mat Robbery