Sunday, 8 May 2011
Action Man' was first introduced in the UK by Palitoy in 1966. The concept was the first of it's kind - a fully poseable artist's dummy style action figure. First figures available to the UK were a Soldier, Sailor and Pilot complete with basic uniforms and dog-tags. His launch was inspired by his American 'brother', the successful GI Joe figures of two years earlier, produced in the US by parent American company the Hasbro Toy Co. Both Action Man and GI Joe were virtually indistinguishable during the first period of hard, painted head figures (black, brown, blond, auburn), and only minor differences in detailing occurred. At the end of this first period, softer squeezable heads were produced that looked almost identical for a while.