Saturday, 11 February 2012

For Mash get Smash!.....

The Smash Martians were the stars of a series of 1970's and early 1980's TV advertising campaigns for Smash instant mashed potato in the UK. They were a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on TV. The robots would then mock what they saw by chortling as they heard how the "Earth people peeled their own potatoes with their metal knives, boiled them for twenty of their minutes, then smashed them all to bits" – instead of using Smash instant mash. The catchphrase 'For Mash Get Smash' is still an iconic advertising slogan in the UK. The adverts featuring the Smash Martians were voted TV ad of the century by Campaign Magazine.

The Martians' behaviour and personalities were initially developed while the puppeteers were messing around on set. The Smash Martians were designed for the advertising agency Boase Massimi Pollitt by Sian Vickers and Chris Wilkins, also responsible for the four-wheeled red telephone used to advertise Dirct Line,The Gocompare opera singer, Sheila's Wheels commercials and Mr.Mouse, a blue American Rodent advertising the insurenace group esure. Unauthorised copies of the Martians were made from car parts by workers at the Ford Halewood factory near Liverpool.

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