Meanwhile, Peggy Drew (Moira Lister), the store's personnel manager, flirts with Mr. Freeman, while plotting with her boyfriend Gerald (Derek Bond) to rob the place. Norman is discharged and undischarged again and again, as his escapades somehow manage to benefit the store. He also finally becomes acquainted with Sally, chasing her down through the city streets to return her purse. His antics make her laugh.
After his latest firing, Norman is alarmed to find the handsome, suave Gerald trying to get to know Sally better. When he goes to the man's apartment to warn him to stay away from her, Norman inadvertently uncovers the robbery plot, scheduled to coincide with a big sale the next day. However, he is unable to get Sally or anyone else to take him seriously.
Sally eventually decides to bring Norman's story to the attention of the management, but tells the wrong person, Miss Drew, and is tied up for her efforts. Norman finds her and together, they foil the thieves. Freeman takes Norman back into his employ...but not for long.
MONTHLY FILM BULLETIN
THE BRITISH FILM INSTITUTE
Volume 21, No.240, January 1954, page 13
TROUBLE IN STORE (1953)
In the great West End department store Norman holds a humble position in the stock room. His ambition is to become a window dresser, but all his attempts to advance himself end in chaos, as do his efforts to win Sally, who works in another department. When he helps a lady burdened with suitcases to leave the store, she proves to be a professional shop-lifter; at the Staff Social he sets himself on fire, and ruins his boss's speech; his zealous gallantry wrecks Sally's bicycle. Finally, however, he discovers a plot to rob the store, and, in the nick of time, forestalls the thieves and wins Sally.
This is the first film to star Norman Wisdom; and it is regrettable that so little attention has been given to the plot, which is no more than a series of incidents with the store as their setting. Norman Wisdom brings to the screen his well-known stage personality, "the little man against the world," and with it its basic weakness - its dependence on a first-rate script, which he lacks in this film. There are laughs, but the film is still not as funny as it should be. Margaret Rutherford's shoplifter and Jerry Desmonde's store manager are polished performances.
The Monthly Film Bulletin was published by the British Film Institute between 1934 and 1991. Initially aimed at distributors and exhibitors as well as filmgoers, it carried reviews and details of all UK film releases. In 1991, the Bulletin was absorbed by Sight and Sound magazine.