This advert dates back to August 1970 and comes from the magazine, "Boys Life."
And for 1970 Sears move from the 1960s Shimano Lark to the very 1970s Shimano Eagle. The gear lever positioning is also somewhat avant-garde.
I like the graphic design of these Sears adverts, with an almost Norman Rockwell look to the clothing and flesh and the cropping to exclude the head.
The Beattie Ads 1987 – 1991
According to the adverts Double Diamond works wonders. Sadly Double Diamond is a Beer of the past. It was massive in the sixties and seventies and most soccer footage show one advert at the football stadium advertising the Ind Coope Beer.
Until the 1960′s beer had been regional.Then in the sixties national names emerged, namely Double Diamond, Mackeson Stout and draught and bottled Watneys Red. D
ouble Diamond, Bass Worthington and most notably Guinness, were becoming increasingly available as draught. The success of Guinness encouraged Watneys to compete with Colonel Murphy’s Stout.Double Diamond approached television as a crucial mechanism for getting their voice heard by a wide audience. The jingle: “A Double Diamond works wonders, works wonders, works wonders. A Double Diamond works wonders, so drink some today!” was used throughout the seventies campaign.