Friday, 13 May 2011

Frosties - They're grrrreeeaaattt!

Back in the 1970s, Tony the Tiger popped up during the commercial break
telling us that Frosties the Breakfast cereal are, Grrrrreeeeaaatttt! And they were too!

This advert dates back to August 1970 and comes from the magazine, "Boys Life."

And for 1970 Sears move from the 1960s Shimano Lark to the very 1970s Shimano Eagle. The gear lever positioning is also somewhat avant-garde.

I like the graphic design of these Sears adverts, with an almost Norman Rockwell look to the clothing and flesh and the cropping to exclude the head.


The Beattie Ads 1987 – 1991

British Telecom ran one of its most successful ad campaigns starring actress Maureen Lipman as a Jewish grandmother Beattie. Looking back many of these ads were comedy gold, with many classic moments including her ringing the shop to check if they had her size and after quizzing the poor shop assistant she comments that it’s not all the rage, resulting in the assistant throttling a nearby shop dummy, her reluctance to buy a dishwasher as it wasn’t good enough for Mrs Jones and her reassuring comments to her grandson Anthony over his exam results in this advert.

Double Diamond Works Wonders!
Double Diamond Beer Advert

According to the adverts Double Diamond works wonders. Sadly Double Diamond is a Beer of the past. It was massive in the sixties and seventies and most soccer footage show one advert at the football stadium advertising the Ind Coope Beer.

Until the 1960′s beer had been regional.Then in the sixties national names emerged, namely Double Diamond, Mackeson Stout and draught and bottled Watneys Red. D

ouble Diamond, Bass Worthington and most notably Guinness, were becoming increasingly available as draught. The success of Guinness encouraged Watneys to compete with Colonel Murphy’s Stout.

Double Diamond approached television as a crucial mechanism for getting their voice heard by a wide audience. The jingle: “A Double Diamond works wonders, works wonders, works wonders. A Double Diamond works wonders, so drink some today!” was used throughout the seventies campaign.

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