Look-In - Brian Moore's On The Ball

Those of you from the 1970s who regularly took possession of the classic magazine, Look-in will remember the page, Brian Moore's On The Ball. On The Ball was the regular feature for, yes, you've guessed it, footie fans! Named after a section of ITV's World of Sport. The feature was headed by Brian Moore who also introduced, On The Ball on TV. Look-in already had from the beginning a football feature, prior to On The Ball. It was called, Young Footballers Club. As well as giving a bit of information on a team or a player, the feature also gave interesting tips and information on improving your game, a feature mirrored in On The Ball later as 'Star Tip' in which a tip was given to improve your skills, sometimes highlighting a player who used this tip in real life.

On The Ball was usually in two parts, a text page which was full of information about a team, player or Football event. This page was always dressed in an array of brilliant drawings by Sheridon Davies who also wrote the page. The second part was a colour poster (as shown above) featuring the team the article was about or more often, one of their star players, these were obviously popular as later Football had as many heartthrobs as Pop Music! The feature ran until early 1979 and a few weeks after finishing Brian Moore reappeared in a new feature called, 'Sports Spotlight' which covered a more varied selection of sports and still included Sheridon Davies' masterful drawings.